Link building isn’t easy. Understanding the right link types, analysis of competitor sites, and where to find high-quality links are just a few things that can challenge even the most experienced SEOs. If you’re uncomfortable with the amount of research necessary for successful link building or don’t have the time to devote to it, then perhaps your strategy should be revised.
After all, how can you effectively drive traffic to your page if your site isn't visible? You need strong backlinks as well as sites that are willing to partner with you because they also want to get discovered by their target audience. In this post, we will discuss 7 link building strategies you can use at any stage of your digital marketing journey.
Build and cultivate brand backlinks
Next on your list of Link Building Services is building backlinks to your site from trusted sources. The first place to start is with your own blog. There are many ways to build links back to your blog from other sites, but the easiest and most effective is guest blogging. Guest blogging is when you send your work to another website and have it published under the name of another author.
When you do this, you're essentially asking your readers to post a link to your site on their own website. This is a low-cost, easy, and quick way to build backlinks that most websites are happy to receive. Another Great Guest Posts strategy is article marketing. Every once in a while, you should publish an article that is similar in style and tone to your other content. How-to articles, product reviews, and other topics that are relevant to your industry will help you build relevant backlinks.
Use content to generate links
Next up is generating links by creating high-quality content. Of course, you’ll want to avoid plagiarizing and using content that's not your own. Using guest posts is a great way to generate links. This is when you send your work to another site and have it published under the name of another author. When you do this, you’re essentially asking your readers to post a link to your site on their own website. This is a low-cost, easy, and quick way for readers to build links that most websites are happy to receive. You can also use your own blog as a way to help grow your link profile. Every once in a while, you should publish an article that is similar in style and tone to your other content. How-to articles, product reviews, and other topics that are relevant to your industry will help you build relevant backlinks.
Out-link your competitor and take advantage of broken link building opportunities
This next strategy isn’t for the faint of heart. It gets pretty ruthless, but if you want to get links, this is your best bet. First, you want to find backlinks on your competitor’s site. When you find one, you want to see if it’s broken. If it is, you can change the link on your own site to take advantage of it. Next, you want to find a high-quality link on your competitor’s site that is broken. You can then change the link on your site to take advantage of it. Of course, when you do this, you want to make sure you’re not getting blacklisted by Google. It’s best to use this strategy extremely selectively and only when you’re really desperate.
Create press releases and use them for link building
When it comes to link building, it’s always a good idea to go less traditional. There are many link building tactics out there that are better suited for traditional advertising. One such option is press release distribution. When you write a press release, you should consider distributing it through content distribution networks (CDNs). This is a great way to earn links without spending money on advertisements. You should also consider sending your press releases to newswire services, specialized publications, and blogs who cover your industry.
Use social media to build links
Last but not least on our list of link building strategies is social media. With social media, you have the opportunity to build links in many ways. First, you can post content on your competitor’s page. This is a great way to build links for your page and earn some backlinks. Second, you can use your social media accounts as a link building tool. This means that you create content that discusses one of your products or services, and then you promote that content throughout your social media accounts. This is a great way to promote your content and generate links at the same time. You can also optimize your social media content for link building by including hyperlinks in your posts, titles, and descriptions.
Utilize forum profiles and comment threads for link building
A final link building strategy you can use on your own site is in-depth forum and comment thread linking. First off, you want to find a forum on your site that has a large and active community. This is where you want to start linking your page. You can link to any posts and replies on these threads to help you build backlinks. Next, you want to find a relevant comment thread on your competitor’s page. This is another great way to build links for your page and earn some backlinks for yourself. Of course, you want to make sure that you don’t break any Google rules when doing so.
Conclusion:
There are many link building strategies that can help you get backlinks to your pages, but one strategy that doesn’t get enough attention is creating quality content and then sharing it on other sites. With this strategy, you’re essentially asking your readers to post a link to your site on their own website. This is a low-cost, easy, and quick way for readers to build links that most websites are happy to receive. While you can use guest blogging to build links, its not a great long-term strategy because you’re relying on your guest post author to build backlinks to their own site. In this post, we discussed 7 link building strategies you can use at any stage of your digital marketing journey. These strategies are great for getting links to your site from trusted sources.