1. Content Marketing Strategy
Content marketing strategy is the foundation of any successful content marketing campaign. Without a clear strategy, it's hard to know what kind of content to create, how often to post, and where to share it.
In our case, we had a lot of different ideas about what type of content would work best for us. But, we didn't have a clear vision of who we wanted to target, what they were looking for, and how we could reach them.
We started out by researching our audience on Google Trends. We then looked at their search history and discovered that they were searching for information about CBD oil and hemp products.
Next, we created a list of keywords related to CBD oil and hemp products and narrowed down our focus to these terms. Then, we brainstormed ideas for blog posts, videos, infographics, etc.
Finally, we decided to start with a video series. We knew that people love watching short, informative videos, and we thought that our viewers would enjoy learning about CBD oil and hemp.
2. Social Media Management
Social media management is a critical aspect of any content marketing strategy. If you don't have someone managing your social media accounts, you're missing out on a huge opportunity to connect with your customers. When you manage your own social media pages, you'll have complete control over everything that's posted. That means you can make sure that your brand looks professional and consistent across all platforms.
3. SEO
Search engine optimization (SEO) is a great way to drive traffic to your website. By optimizing your site, you increase the likelihood that people searching for your products and services will find you. SEO is about making sure that search engines can easily understand what your page is about. This includes things like using keywords and writing unique titles and descriptions.
4. Analytics
Analytics allow you to measure the success of your content marketing efforts. Without analytics, you won't know if your content is effective at driving traffic to your website. You can use Google Analytics to track where your visitors came from, how long they stayed on your site, and what actions they took while on your page. These metrics help you identify what types of content work best for your business.
5. Video Production
Video production is becoming increasingly popular among businesses. People love watching videos because they're fun, engaging, and informative. Videos are also easier to share than written content. This makes video a powerful tool for connecting with your customers.
6. Email Marketing
Email marketing is still one of the most cost-effective ways to promote your business. Whether you send emails via your own email provider or use a service like MailChimp, you can set up automated campaigns that automatically send messages to your contacts based on events in their lives.
7. Website Design
If you want to attract potential clients, you'll need to make sure that your website is visually appealing. A well-designed website helps to establish trust and authority between you and your customers. Make sure that you hire a web designer who specializes in websites for small businesses.
Content marketing is the process of developing written, visual and auditory materials to target marketing messages to existing and prospective customers for their decision-making processes.
Content marketing is an important part of your overall digital marketing strategy. It helps you build trust and credibility with your customers, which will lead to higher conversions and more sales. Content marketing also helps you stand out from competitors who may be using the same tactics as you are but have less compelling content.