Online
reputation management is crucial for all businesses and so they are focusing
more on improving their online reviews and ratings. However, at some point in
time, they have to handle negative reviews or complaints from their customers. If
done properly, online reputation management can help businesses win against
negative publicity and create a positive image of their brand.
Though
they are striving to attend the complaints of the customers and resolve them as
early as possible, it’s becoming more difficult for them to analyze reviews and
purge the issues of their global customers simultaneously. Hence, customers are
approaching public forums and communities to discuss products or services
before purchasing them.
Moreover,
social media has empowered the users to share their experiences with the
businesses which make it mandatory for the online marketers to keep a track of
what people are saying about their business on different online platforms. This
is the time when businesses need to opt for advanced yet affordable
online reputation management services
to protect their online reputation on multiple platforms at the same time.
The
trending concepts of Artificial Intelligence (AI) and Machine Learning have
proved to be two great boons for online reputation management services. If
you’re a business owner, looking to fix your online reputation, this article
highlights how using Artificial Intelligence can help you protect the online reputation of your brand significantly.
- Efficiently Monitors All Social Media Platforms
With the help of AI, businesses can easily monitor and protect their online
reputation on different social media platforms. It helps them to get notified of
their mentions by the customers or identify the customers who are posting
negative reviews or complaining about your business. Likewise, they can also
identify customers posting positive reviews of the customers. This helps
businesses to attend the complaints or thank the customers for their reviews.
Many businesses also use AI-enabled tools that monitor the mentions on social
media and take the desired actions to fix their online reputation.
- AI-enabled Customer Service Builds Customers’ Loyalty
When
businesses fail to attend the complaints of their customers in real-time, they
generally seek for AI-enabled online customer service. If you want to protect
your online reputation, you need to use Chatbots or AI-enabled tools to deal
with the complaints instantly. These Chatbots and AI-enabled tools help will
help you to deliver better customer service which subsequently gains customers’ trust
and loyalty.
- Gathers Customer Testimonials
A
customer’s testimonial is a great way to demonstrate the value and quality of
your product or service. The use of AI in your online reputation management can
help you track and analyze customer reviews on various online platforms. Based
on the language and the tone of the reviews, the AI-enabled tools can gather
the best customer testimonials or positive comments from all the key channels so
you can showcase them on your website. This adds value to your website and
helps you gain the trust of potential customers.
- Combats Misleading Trends or News
Unlike
positive comments, negative comments tend to go viral on different online
platforms in the blink of an eye. This negative publicity can adversely affect
the business and ruin their business’ online reputation. Moreover, with the
increased use of social media, it becomes easy for the haters or business
rivals to spread misleading news about a business. As an online marketer, the
best way you can counter such fake news is by using AI-enabled software or
tools to track your mentions on every social networking platform. This will
help you know what people are saying about your business and fight against any
negative publicity.
- Offers Personalized Experience to the Customers
Since
most of the businesses have global customers, it becomes difficult to
understand the demands and preferences of every customer in order to deliver
personalized customer experience. For online marketers, AI is a real savior as
it helps businesses offer personalized experiences to the customers by tracking
their data on social media, order or purchase history, online activities, or feedback.
Personalized customer experience ensures positive results and loyalty as
customers like to return to your business and also share their experiences on
different platforms.
Summing
Up
Using
AI in online reputation management services is an efficient way to protect the online
reputation of businesses. In countries like India, where people reside with different
mentalities, it becomes challenging for ORM companies to deliver effective yet affordable
online management services in India or say it in 80+ countries. Hence, they
combine the power of artificial intelligence with personal reputation repair services to help businesses track and protect their online
reputation from any negative publicity or influence.
If
you’re struggling to protect the online reputation of your business, you may
approach a professional ORM company that offers affordable online reputation
services to help you fix your online reputation.