Are you looking to have a new website or need to fix the old one? Whatever your need is, you must consult and hire a Web Design Agency to execute your plan. But, finding the right Website Design and Development Company is not so easy. Hence, we have come up with the best 5 tips to help you choose your Web Design Agency. Let’s get on board!
Identify Your Requirements & Objective
It is not like that you think to have a website, and you hire an agency to build one. You need to have a clear concept in your mind and communicate the same with the offshore web development company.
Here are some examples of major points everyone wants their website to do –
- Create new leads
- Integrate with the Customer Relationship Management system like Salesforce CRM, Hubspot CRM, Freshsales, Pipedrive, Insightly, Zoho CRM, Nimble or any other major CRM tool
- Integrate with Marketing Automation tools like ActiveCampaign, Hubspot, Ontraport, SendinBlue, Prospect.io or any other
- Integrate with Email Marketing platforms like Constant Contact, SendInBlue, GetResponse, MailChimp, ConvertKit, Drip and others
- Manage payments including subscription, donations
- You also need to have a clear idea of the features you wish to incorporate in your website.
- Here are some examples –
- User-friendly Navigation
- SEO-friendly Content
- Conversion Optimized Pages
- Ecommerce Functionality
- Social Media Integration
- Cross-Platform Compatibility
- Search Box
- Location Map
- Call to Action
- SSL certificate & the HTTPs protocol
Your website is the first impression of your brand to your global client base, and it serves you accomplish your business objects. Therefore, having a foolproof checklist of your requirements, objectives, and good-to-have things can help a web designer understand your idea and deliver the customized website for your business.
Before consulting a custom ecommerce development company, set your budget and timeline, as well.
Having a range of budget over a fixed one will help you negotiate. Timeline is also significant in choosing an agency, as some of them are available immediately, while some may have a waitlist.
Search for Offshore as Well As Onshore Companies
Now, with the checklist prepared in your hand, you are ready to discuss your project with any onshore as well as an offshore company.
If you are a global brand or think of becoming so, you can join hands with any alternative. But, for the local businesses, like the dentist's chamber, legal firm, car repair garage, photo studio, etc. you may consult a local web design business as that is more knowledgeable of the local market.
Though with the latest advancement of technology, we can communicate and collaborate all across the globe. So, it won't be hard to work with offshore companies, as well.
Review the Company Profile
If you have picked up a few company names, it's time to review and filter them.
Industry Experience, Work Culture, and Portfolio are the 3 major points you must evaluate to find the best web design company for your business website.
Industry Experience, Work Culture, and Portfolio are the 3 major points you must evaluate to find the best web design company for your business website.
These three parameters help you decide if the company has the potential to manage your project, if it will meet your requirements, and if the company is an overall fit for your web design purpose.
Industry Experience
When it is about relevant Industry Experience, you need to look into 2 points.
- If they are an established company or a start-up, and if they have enough experience in the relevant field of yours, and have a proven track record with previously developed websites that rank well in the search engine, generate revenue.
- The agency offers the work process that makes the design and development task easy and manageable. Further, you need to check if they offer support after the website goes live, ongoing marketing services, and make sure that your website fulfills the purpose.
Work Culture
Why work culture of a company matter? Because a company culture represents a lot about the personality of the administrative body of the business.
Ideally, working with a company that has a work culture that is similar to yours, aids the collaboration throughout the venture.
You can recognise the agency work culture by:
Ideally, working with a company that has a work culture that is similar to yours, aids the collaboration throughout the venture.
You can recognise the agency work culture by:
- Checking their Social Handles
- Reviewing "Our Team" pages
- Reviewing Collaborations & Empowerment
Reviewing Agency Culture is an essential factor to choose your web design agency, as you are investing a lot of time and money. So, make sure the web design company fits your business and culture.
Portfolio
The portfolio is the best way to assess the skill and experience the company has.
While going through their previous works, keep in mind that a beautiful website without user-friendly navigation is of no use. You need a decent website design with visible and easy navigation.
Portfolio offers insight into Creativity, Experience, Coding Capacity, and other issues. Below we have mentioned a few things to study while reviewing company portfolios:
While going through their previous works, keep in mind that a beautiful website without user-friendly navigation is of no use. You need a decent website design with visible and easy navigation.
Portfolio offers insight into Creativity, Experience, Coding Capacity, and other issues. Below we have mentioned a few things to study while reviewing company portfolios:
- If they develop mobile-friendly websites
- If they maintain the advanced web design trends
- If they deliver creative diversity in different websites
- If their designed websites do good on search engine
Go Through Client Feedback & Reviews
Not just the portfolio, check their testimonials and online reviews, as well.
Client feedback are a great way to understand how satisfied the clients are with their websites, customer service. Also, follow Google Reviews, Facebook, and other review platforms.
Read the Contract Rightly
After all the checks, finally, you are ready to hire. Now, comes another thing to check - the Contract Paper.
Beware of any doubtful clause and hidden charges. And, we suggest, to avoid any miscommunication, read and recognise the papers properly. Make sure the contract specifies better and timely delivery and successful completion of the job.
Choose Your Web Design Agency Carefully
We understand, choosing a web design agency can't be a prompt decision. Take your time and go through multiple web design agency websites. Be sure to pick the right option to partner with in achieving your digital goals.